Digital marketing companies collect vast quantities of data that need to be analysed to understand the effectiveness of online advertising campaigns.

Working with the analytics arm of one of the world's biggest agencies, Comset developed an advanced management dashboard for one of their clients.  The dashboards were accessible on a global basis, deployed over the Internet to deliver data on campaign statistics. 

Information available included page visits, banner advertisements, clickthrough rates and cost-per-click, keywords, referring sites and sentiment aired on social networking sites.  Campaigns are also analysed over time, identifying when they start to tail off and therefore that new messaging/packaging are needed.

Other case studies:

    Construction & Engineering

    Financial Services